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Four Decades of Cross-Cultural Research Practices in International Marketing An Assessment and Advancement of Conceptual, Theoretical, Methodological and Analytical Issues
Four Decades of Cross-Cultural Research Practices in International Marketing An Assessment and Advancement of Conceptual, Theoretical, Methodological and Analytical Issues
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Date
2006
Authors
Holzmueller, H.
Nijssen, E.J.
Singh, J.
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Research Projects
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https://hdl.handle.net/2066/263630
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